The City of Jefferson now has a new logo.

A steering committee, made up of several different city, county and nonprofit organizations, met several times throughout the year to develop a new brand and wayfinding signage designs for the City. Jefferson Matters: Main Street was the leader of the project and Program Director Peg Raney says the proposal includes two main entrance signs at the north and south sides of the City, along with a welcome sign at each of the four entrances, 14 wayfinding signs and two downtown pedestrian kiosks.

The project started in January with Iowa State University College of Design students. JMMS then received a technical assistance grant of $5,000 from Main Street Iowa to help further develop the designs. RDG Engineering was then hired to put together the concepts and the final proposal was made to the Jefferson City Council on Tuesday.

City Administrator Mike Palmer says the Council didn’t make a decision on the proposal, but he explains the next step in the process.

“It will be sent on to the streets committee so they can dissect all of this and see if the sign placement is where they want them, the type of signs, how are we going to pay for it and then they’ll move it onto the City Council for their approval.”

The total cost of the project that was proposed was $140,415.