Another Greene County marketing meeting is happening next week.

Economic Development Director Ken Paxton says the first two meetings were to establish the County’s selling points with the different assets and promotional items and establishing the targeted audience that the marketing plan will be tailored to.

The market segment are people that are ages 50-65 and like to travel and learn about history.  The third meeting will be used to establish the key selling points of the County.

“You only have a chance in advertising and promotions to say so many things.  So you know to focus and you also need to focus on a selling point that is very effective against that market segment.”

Paxton talks about a big component that’s helped to drive the marketing plan.

“And please know that all of this is very closely in conjunction with Wild Rose (Jefferson) casino.  They are very much a part of this.  We want to make sure our selling message dovetails what they’re doing so we kind of build off each other.”

Following the third meeting, Paxton points out that the group will discuss the specific channels that they want to convey their message to their targeted audience through mass media, social media, state welcome centers and trade shows.

The public is encouraged to attend the meeting that starts at 7pm in the lower level of the Sierra Community Theatre in Jefferson on Tuesday, August 19th.

The goal is to have a completed marketing plan by the first part of 2015.